Lafuma® Gear for Raleigh KL’s Introduction Weekend

Kuala Lumpur, December– Yellowstone Sdn Bhd sponsored Lafuma gear and equipment for Raleigh KL’s recent Introduction Weekend (IW), held from 14 December to 16 December 2007.

The IW was attended by over 40 participants and 40 staff, including James Clements and Larissa Robson, the new Sabah Country Director and Country Programme Manager, as well as Maggie Lo and Lydia Leung, Director and EXCO members of Raleigh Hong Kong.

The IW essentially introduces Raleigh and Expedition life to potential venturers and is a prerequisite for going on a Raleigh International Expedition.

Among the items sponsored were Lafuma daypacks, jackets, sleeping bags and an 8-man tent described as ‘a palace of a tent’. The spacious two-room tent is waterproof, mosquito-protected and has inside pockets and compartments for ease of storage. The scout hiking team were also equipped with Lafuma daypacks and Lafuma jackets. The jackets were made with Lafuma WindActive© technology for windbreaker, water repelling and breathable comfort. The daypacks were designed with a 3D mesh back, water repellent materials, raincover and a compartment built to be compatible for a hydration pack.

YellowStone Sdn Bhd and Raleigh KL signed a Memorandum of Understanding (MOU) in October in the area of joint organising of activities, joint publicity of environmental issues, adventure activities, safety gear and other programs.

 Through the MOU, Raleigh KL members will enjoy special promotions at Yellowstone’s Lafuma stores and gain the opportunity to join the Lafuma Adventure Club. Selected members will also have the privilege to test new products from Lafuma and participate in the operations of outdoor shops as part of their fundraising.

 Lafuma’s flagship store opens at Bangsar Telawi this December 28th.

YellowStone Sdn Bhd was incorporated in May 2007 and is an exclusive distributor and retailer of Outdoor Clothing and Equipment for Lafuma brand of products in Malaysia. YellowStone has a huge selection of Lafuma Backpacks, Tents, Sleeping Bags, Walking Poles and Luggage; and many more Travel, Camping, Climbing and Outdoor accessories.

 The Lafuma Group is an outdoor brand leader in France since 1930 with quality brands including Le Chameau, Ober, Lafuma, Oxbow and Millet. It is listed in the France stock exchange and distributes to more than 40 countries around the world spanning from Europe, Middle East, Americas, Asia and Oceania.

 Raleigh International Kuala Lumpur is a youth development organisation that seeks to empower young Malaysians through challenging community, environmental and adventure projects by embarking on 10-week Raleigh International Expeditions around the world. Raleigh KL also helps young people to effectively contribute back to their local community through the many local projects and activities.